However, Halo 5 might be the perfect candidate for a BR mode on console. Between a lukewarm campaign hardly featuring the iconic Master Chief (2 missions, ONLY TWO OF THEM), and a largely P2W loot box system in its shiny new Warzone mode, the game turned a lot of people off. Long awaited, heavily hyped, and highly marketed, Microsoft was counting on 343’s second Halo game to light the world on fire. Halo 5 was supposed to be a massive console seller. They caught their white whale, but might they still be sitting on a better option? During their E3 conference in June of 2017, Microsoft announced they partnered with Bluehole to bring PUBG to console exclusively. However, during all this, one major player in the gaming space wanted in on the BR genre badly, and made a big play to do so. GTA Online released a BR mode (motor wars), while Fortnite quickly released (and very successfully iterated and updated) their own BR mode for free – beating PUBG to console, and very quickly garnering millions of players. As PUBG continued to sell copies and dole out chicken dinners, several other developers chose to try for a piece of the BR pie. The game, which released into early access on March 27th, 2017, sold over 15 million copies by year-end. Battle Royale (BR) games took off with the release and subsequent exponential growth of Playerunknown’s Battlegrounds ( PUBG). The gaming industry saw an explosion in a particular genre in the year of 2017.
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